ReelCred (Crypto Engage-to-Earn Platform)
The ReelCred engage-to-earn platform is a critical aspect of this project. This is the mechanism whereby all members of the team can earn $STRAND coin in exchange for their contributions to the project in a clear and reliable manner.
In the early stages, the functions required to record contributions across the various aspects of the project will be handled by 3rd-party applications. At the core of the first stage system are the DeepAgent.ai AI agent that will gather data from the various 3rd-party applications, process and format that data, and then pass it along to the Zealy work-to-earn layer designed to convert ‘Quests’ into crypto coin.
DeepAgent.ai
How a typical job runs
- You write one prompt (“import all the social activity from Facebook related to the Strands Movie project”).
- DeepAgent plans the sub-tasks (schema design, API routes, front-end, hosting).
- It executes autonomously—drafts code, spins up the DB, deploys, then hands back a URL plus the repo.
- Outputs & logs are stored in your ChatLLM workspace for download or iteration. Task time: ~5–25 min depending on complexity.
Zealy Quests
Zealy (formerly Crew3) is a gamified community-growth platform. It lets a project publish a public “quest board” where members complete bite-sized tasks—called Quests—to earn XP, unlock Discord roles, enter raffles or win other custom rewards. The result is a lightweight work-to-earn layer that turns community onboarding, product education and social-media amplification into a game.
How it works
Create a Quest Board: Admins define quests (follow on X, post a meme, answer a quiz, do an on-chain transaction, etc.). Each quest can be one-off or recurring (daily/weekly/monthly) and may auto-validate or require manual review.
Connect Channels: The built-in Discord bot assigns roles or XP automatically; optional checks for Twitter, email or wallet prove the user really did the task.
Earn & Level Up: Participants gain XP, climb a live leaderboard and unlock gated perks the project sets (beta access, whitelist spots, merch, etc.).
Track & Reward: Dashboards show quest completion rates, top contributors and funnel drop-offs, giving community managers clear ROI on engagement efforts.
Key features
- Quest templates – Pre-built social, content, quiz & on-chain tasks you can customize.
- XP & Leaderboards – Automatic scoring system that fuels friendly competition.
- Discord role gating – Reward power users with special channels or permissions.
- API & webhooks – Plug quest progress into your own product flows or CRM.
- Raffles / FCFS caps -Fair distribution of limited perks such as airdrop slots.
Typical use cases
- Web3 launches & airdrops: drive wallet connects, testnets, social buzz before token launch.
- Ambassador & alpha-tester programs: nurture a tier of power users who earn roles as they hit XP milestones.
- Education funnels: break tutorials into short quests so newcomers learn by doing (common for DeFi and gaming dApps).
- Brand advocacy (Web2): some non-crypto teams use Zealy just for gamified social campaigns and referral loops.
Development Plan
Work-stream | Milestones | Hours (@$30/h) | Est. Cost |
ScreenPlayMate Advanced functionality | React.js, Node.js, PostgreSQL | 300 | $9,000 |
ReelCredits core | React.js, Node.js, PostgreSQL | 200 | $6,000 |
Game layer Integration | XP ledger + REST API | 200 | $6,000 |
Smart contracts | STRAND, ReelCredit SBT, RewardsDistributor | 100 | $3,000 |
Admin/Governance Functionality | Snapshot mirror, claim page, badge display | 100 | $3,000 |
QA & DevOps | CI/CD, testnet, security review | 100 | $3,000 |
Subtotal | 1,000 | ≈ $30,000 | |
External audit | Solidity suite | — | ≈ $25 k |
Budget draw: $36 K over ~3.5 months. Amount could be significantly lower if
- Migrate Zealy history → mint ReelCredits (scripted backfill).
- Shut off Zealy XP payouts (keep for social quests only).
- Open beta of in-house editor to top 500 ReelCredit holders.
- DAO Proposal #1: fund professional screenplay polish using treasury + XP bounties.
Key metric: D7 user retention ≥ 30 %.